In my spare time, I began creating match day promo graphics for Manchester United as a way to sharpen my Photoshop and social media design skills. Whether it was coincidence or not, we won every game I made a graphic for, so I kept going!
I designed different layouts optimised for each platform, like Instagram carousels and square posts for Twitter/X, making sure each one could link back to the official United app. This helped me explore how creative content can support fan engagement and match day hype while sustaining consistency across digital platforms.
After building confidence with my own designs, I started creating matchday promos for Diogo Dalot to use on his Instagram Stories. The goal was to keep the visuals sharp and on-brand with both his personal style and the club’s identity. It was a great experience designing content that would be seen by a huge audience, and it taught me a lot about working to a fast turnaround, maintaining quality and tailoring graphics for vertical formats.
Off the back of that, I was asked to design some graphics for the Manchester United Megastore. These focused on bold visuals to announce valuable customer feedback and sales assistants of the month. These designs followed United's strict brand guidelines but gave me room to experiment with layout, typography, and retail-focused messaging
