I have worked with Fitmums and Friends, a community-focused fitness brand, for over 3 years to create social media content that felt real, and energetic. The focus was on building a consistent visual identity that matched the brand’s personality: positive, supportive and high-energy. It helped me learn how to design for real people, not just users and how to keep content fresh while sticking to brand tone and goals.
I always find it humbling to work with charities and to see all the hard work they do presented in the work that I create for them. It's always a privilege to be a part of.
You can watch the full video on all of the Fitmums & Friends social media channels along with my work for them from previous years.
