For my final Major Project at the University of Salford, I developed the ECO-Olympic Campaign.
A full rebrand of the Olympic Games focused on sustainability and digital fan engagement. The idea was to modernise the Olympics while cutting down on waste and boosting global interaction. I designed a new Olympic app with features like in-app ticketing to reduce material waste, Augmented Reality experiences to bring fans closer to the action and a mascot creator where users could make their own character to represent them in a global Eco-Race. The whole campaign was driven by a clean, modern visual identity that highlights environmental responsibility and innovation in sport.
This project also inspired ideas for a similar digital experience for a football club I work closely with, harnessing fan-focused experiences to boost engagement in fresh and interactive ways.
